Are you tired of sitting through hour-long webinars for just a few nuggets of actionable advice? We get it. That’s why we’re launching a new YouTube series just for you:
"5 Fundraising Ideas in 15 Minutes"
Here’s the deal: Every Friday, we’ll drop a bite-sized video packed with five creative, actionable fundraising tips that you can implement immediately. No fluff. No jargon. Just practical ideas to help your nonprofit shine.
AND? If you only have 2 minutes and want a quick recap of what we talked about? We'll blog about it here!
RECAP TIME BELOW!
Have you ever felt like your nonprofit’s fundraising efforts needed a little extra oomph?
Maybe you’ve heard that video is the way to go, but the idea of lights, cameras, and scripts leaves you feeling more overwhelmed than inspired. Good news: You’re not alone, and help is here.
This week I sat down with Casey and Jamie from Mutts Media—video production extraordinaires specializing in helping nonprofits like yours. We tackled how video can amplify your impact without draining your time (or budget). Here’s what we uncovered:
1. Impact Storytelling Videos: Emotion Meets Efficiency
“Impact videos aren’t just for a one-day campaign like Giving Hearts Day—they work for you 24/7, 365,” Casey shared. This insight highlights why nonprofits should focus on crafting videos that tug at the heartstrings and showcase their mission’s impact.
Pro Tip: Start with a 1-2 minute high-quality video that tells your story. Break it into smaller clips—think volunteer testimonials, case studies, or donor spotlights. These mini-videos are perfect for grabbing attention on social media or embedding on your website.
2. Live Streaming: Bring Donors Behind the Curtain
Live streaming may feel daunting, but as Jamie pointed out, “We’re all obsessed with everyday life glimpses. It’s relatable and authentic.” Whether it’s an event, a Q&A, or a sneak peek into your daily operations, live streaming makes your nonprofit feel human.
Key Takeaway: Prepare a hook, stay creative, and avoid wandering around aimlessly. Use live streams to authentically connect with your audience and show them the real people behind your mission.
3. Social Media Challenges: When to Go Big or Keep It Simple
We asked Casey about balancing high production value with the raw authenticity of handheld videos. Her advice? “Big productions are great for impact videos or case studies. But sometimes, the most powerful moments come from a quick phone video.
”
Try This: Create a short, authentic challenge—like sharing why someone loves your nonprofit—that encourages supporters to engage and share their own stories.
4. Thank You Videos: A Simple Gesture with Big Results
Jamie nailed it: “Thank you cards are expected, but thank you videos? That’s next-level appreciation.” Why not send a quick, personalized video to donors or volunteers?
Why It Works: A heartfelt thank-you video feels more personal and engaging than a generic note. It’s also a brilliant way to keep your supporters connected to your mission.
5. Advocacy and Education Content: Build Trust Through Transparency
Educating your donors about where their money goes is no longer optional—it’s essential. “Younger generations especially want to know exactly how their donations make an impact,” Casey noted.
Action Step: Use videos to break down your mission into bite-sized pieces. Whether it’s showing how donations fund a specific program or sharing a success story, these videos build trust and loyalty.
Whether you’re just dipping your toes into the video world or looking to up your game, these tips will help you engage donors, build trust, and, most importantly, do good better.
Want more? Connect with Mutts Media!!
Comments